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	<title>Business and Finance Blog &#187; Marketing</title>
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	<link>http://www.wilcoblog.com</link>
	<description>Blog about Business, Online Business, Internet Marketing, and Personal Finance</description>
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		<title>Some Advice For Those Who Want To Become Affiliates</title>
		<link>http://www.wilcoblog.com/2009/09/25/some-advice-for-those-who-want-to-become-affiliates/</link>
		<comments>http://www.wilcoblog.com/2009/09/25/some-advice-for-those-who-want-to-become-affiliates/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 18:58:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[Affiliates]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[dollar]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[incentive]]></category>
		<category><![CDATA[Invest]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[knowledge]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[project]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[sale]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[time]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[workplace]]></category>

		<guid isPermaLink="false">http://www.wilcoblog.com/?p=152</guid>
		<description><![CDATA[Nowaday, many of us are growing increasingly tired of the workplace and the daily grind. We are continually overworked and undervalued. Working a traditional job offers very little incentive to produce more. The vast majority of us pare paid a wage with very little movement for increases.
Increasing numbers of us want to work for ourselves [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Nowaday, many of us are growing increasingly tired of the workplace and the daily grind. We are continually overworked and undervalued. Working a traditional job offers very little incentive to produce more. The vast majority of us pare paid a wage with very little movement for increases.</p>
<p style="text-align: justify;">Increasing numbers of us want to work for ourselves but this requires money and a great deal of risk. Starting your own business is a risky venture and it may be years before any significant profit is seen. Most of us can’t wait that long as our financial obligations need to be met immediately.</p>
<p style="text-align: justify;">To bridge this gap, some are turning to the field of affiliate marketing. Affiliate marketing allows you to work for yourself. Instead of creating your own business, you working to expand an already existing one. This keeps the risk factor and investment low so you can concentrate on how to make profits.</p>
<p><span id="more-152"></span></p>
<p style="text-align: justify;">Many think it sounds easy. Certain aspects of affiliate marketing make it very attractive but it isn’t easy at all. There are steps and loads of advice you should follow before plunging head first into and affiliate marketing scheme.</p>
<p style="text-align: justify;">The first thing you should do before committing to an affiliate marketing scheme is to evaluate your skills and expertise. How motivated are you? How many hours are you willing to put in? What business skills do you already have and what skills do you need? Even though the risk is minimal, you want to make the most of the venture. You will need some business and sales skills. If you have none then you need to learn. There are very few products that sell themselves. If they did the company wouldn’t need you to do it for them. You profit will be based on your performance. If you can’t perform then your venture will struggle.</p>
<p style="text-align: justify;">The next thing you should consider is a product themselves. You should find something that you know something about. That way you sound much more sincere when you are marketing them. However, you also need to look into how salable they are. You may have loads of knowledge about a particular area but if it isn’t something that sells it will be useless. Find out from the company how well these items sell. How much of a return you can reasonably expect. Don’t let them dazzle you with the sky is the limit speech, or one of our salesmen hit the million dollar mark. You need to know what you are likely to achieve.</p>
<p style="text-align: justify;">Finally, you need to have realistic expectations. One of the reasons that many work at home ventures fail is that people want instant results. Running a business of any type takes time and hard work. With affiliate marketing your will get out only what you put in. with patience and hard work it will be lucrative. Learn what is realistic and shoot for that. If you make more then great.</p>
<p style="text-align: justify;">Affiliate marketing is a fantastic way to start in your own business. If you’re self motivated and independent then this fields could be an excellent choice. Before you jump in, research the company. Look up the salability of the products and ask for reasonable projections. Base your goals on these and build from there. With patience and hard work you will make a success of affiliate marketing.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Internet Marketing for Beginners</title>
		<link>http://www.wilcoblog.com/2009/05/10/internet-marketing-for-beginners/</link>
		<comments>http://www.wilcoblog.com/2009/05/10/internet-marketing-for-beginners/#comments</comments>
		<pubDate>Sun, 10 May 2009 17:41:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[money]]></category>

		<guid isPermaLink="false">http://www.wilcoblog.com/?p=123</guid>
		<description><![CDATA[Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.</p>
<p>One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.</p>
<p>Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.</p>
<p><span id="more-123"></span>Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.</p>
<p>Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.</p>
<p>Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Internet Marketing the Easy Way</title>
		<link>http://www.wilcoblog.com/2009/05/10/internet-marketing-the-easy-way/</link>
		<comments>http://www.wilcoblog.com/2009/05/10/internet-marketing-the-easy-way/#comments</comments>
		<pubDate>Sun, 10 May 2009 17:36:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.wilcoblog.com/?p=121</guid>
		<description><![CDATA[Just like there are no magic weight loss cures or ways to earn money from home without a great deal of effort, there is no one simple solution to guarantee Internet marketing success. However, Internet marketing is not overly complicated and many business owners can enjoy at least some degree of Internet marketing success with [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Just like there are no magic weight loss cures or ways to earn money from home without a great deal of effort, there is no one simple solution to guarantee Internet marketing success. However, Internet marketing is not overly complicated and many business owners can enjoy at least some degree of Internet marketing success with only limited knowledge about the industry. This article will discuss some of the simplest Internet marketing strategies business owners can implement to promote their business online.</p>
<p>Participation in industry related message boards is one of the easiest ways a business owner can use the Internet as a promotional tool. Message boards are websites which provide a forum for Internet users who share a common interest to share information related to this subject or just socialize. Business owners may opt to join message boards which closely relate to their industry or the products or services they offer. This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for his products or services. It also gives the business owner the opportunity to promote his own website. Many message boards allow users to place a link to their own website in their signature. Business owners who do this and also contribute useful commentary on the message boards may attract potential customers via the link they place in their signature.</p>
<p><span id="more-121"></span>Additionally, some message boards may even allow users to post links in the body of the message. This gives the business owner the opportunity to offer his link in response to questions and comments when doing so is relevant and offers something of value to the online conversation. However, care should be taken to carefully review the terms of service and all guidelines on the message board before posting links to ensure this is not a violation of the policies of the message board. Failure to adhere to message board policies may result in removal from the message board or the posts being viewed as spam by other users.</p>
<p>Another simple, but effective, Internet marketing strategy is to hire a consulting firm with search engine optimization (SEO) experience to assist you in achieving high search engine rankings. While the concept of SEO can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education, the ability to hire a qualified SEO firm is as simple as knowing how to interview candidates and select the most qualified one. Handling your own SEO efforts can be rather difficult but hiring another firm to take care of this for you is not only easy but it can have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic. This is because Internet users trust search engines to serve the most relevant websites first and typically only visit the best ranking websites when they search for a particular term.</p>
<p>Similarly another simple way to enjoy Internet marketing success is to hire a consulting firm to plan and execute your Internet marketing strategy. Just like SEO, Internet marketing is essentially a full time job. Business owners may have a great deal of difficulty trying to run their business and organize their Internet marketing. Outsourcing this work eases the burden on the business manager and will likely produce more favorable results.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Selling with Affiliate Marketing</title>
		<link>http://www.wilcoblog.com/2009/02/10/selling-with-affiliate-marketing-2/</link>
		<comments>http://www.wilcoblog.com/2009/02/10/selling-with-affiliate-marketing-2/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 11:54:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[commission]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[merchant]]></category>
		<category><![CDATA[method]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[referral]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[system]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.wilcoblog.com/?p=92</guid>
		<description><![CDATA[Affiliate marketing is considered one of the most trusted, tried-and-true ways to increase on-line sales.  Affiliate marketing is a marketing and advertising technique that is basically a revenue-share type of system.  This is where an affiliate receives a commission from a merchant based on the amount of sales generated, or subscriptions sold, through [...]]]></description>
			<content:encoded><![CDATA[<p>Affiliate marketing is considered one of the most trusted, tried-and-true ways to increase on-line sales.  Affiliate marketing is a marketing and advertising technique that is basically a revenue-share type of system.  This is where an affiliate receives a commission from a merchant based on the amount of sales generated, or subscriptions sold, through advertising on the affiliate’s website.</p>
<p>Affiliate marketing began only four years ago after the launch of the World Wide Web.  Many successful e-commerce sites have benefited from this simple, yet effective, method of advertising.  Among those are amazon.com and CD-Now.  Google’s Adsense is a form of affiliate marketing, but really is considered to be more like contextual advertising.</p>
<p>Affiliate marketing offers three types of programs that pay the affiliate (or advertiser).  The first is the pay-per-click method.  Payment is made when a user, or a referral to the merchant, actually clicks on an advertisement offered on the affiliate’s website.  The other two methods are the pay-per-action and pay-per-sale types of programs.  These are very similar in that the affiliate receives payment in either a fixed amount or a commission-based system.  The amount received is based on the sales or subscriptions that the ads or referrals from the affiliate’s website have generated.<br />
<span id="more-92"></span><br />
The pay-per-action and pay-per-sale methods are generally preferred by merchants.  These methods help to avoid many fraudsters taking advantage of the pay-per-click system.  People who use fraudulent methods can set up sites with forced clicks, pop-ups, adware, spam, false advertising or many other ‘black hat’ (or shady) techniques.</p>
<p>Affiliate marketing is not strictly limited to advertisements on websites.  This type of marketing can also be used in e-mails, blogs, RRS feeds, or in content and niche sites.  It is also used in loyalty sites (this is where a reward system is in place via a cash-back or points back system), comparison sites and shopping directories, as well as other forms.</p>
<p>Affiliate marketing offers an extremely low cost and highly effective method of marketing.  This form of advertising presents little or no risk for either the affiliate or the merchant involved.  The only risk for the merchant is in the pay-per-click method where they may have to pay out to the affiliate each time someone clicks on the ad, regardless of whether a sale is not made or not.  There is no risk involved for the pay-per-action or pay-per-sale method because no money is paid on either side until an actual sale or subscription is completed.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.wilcoblog.com/2009/02/10/selling-with-affiliate-marketing-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Selling with Affiliate Marketing</title>
		<link>http://www.wilcoblog.com/2008/12/16/selling-with-affiliate-marketing/</link>
		<comments>http://www.wilcoblog.com/2008/12/16/selling-with-affiliate-marketing/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 05:54:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[commission]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[contextual]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[merchant]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[payment]]></category>
		<category><![CDATA[reward]]></category>
		<category><![CDATA[sale]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[system]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.wilcoblog.com/?p=82</guid>
		<description><![CDATA[Affiliate marketing is considered one of the most trusted, tried-and-true ways to increase on-line sales.  Affiliate marketing is a marketing and advertising technique that is basically a revenue-share type of system.  This is where an affiliate receives a commission from a merchant based on the amount of sales generated, or subscriptions sold, through [...]]]></description>
			<content:encoded><![CDATA[<p>Affiliate marketing is considered one of the most trusted, tried-and-true ways to increase on-line sales.  Affiliate marketing is a marketing and advertising technique that is basically a revenue-share type of system.  This is where an affiliate receives a commission from a merchant based on the amount of sales generated, or subscriptions sold, through advertising on the affiliate’s website.</p>
<p>Affiliate marketing began only four years ago after the launch of the World Wide Web.  Many successful e-commerce sites have benefited from this simple, yet effective, method of advertising.  Among those are amazon.com and CD-Now.  Google’s Adsense is a form of affiliate marketing, but really is considered to be more like contextual advertising.</p>
<p>Affiliate marketing offers three types of programs that pay the affiliate (or advertiser).  The first is the pay-per-click method.  Payment is made when a user, or a referral to the merchant, actually clicks on an advertisement offered on the affiliate’s website.  The other two methods are the pay-per-action and pay-per-sale types of programs.  These are very similar in that the affiliate receives payment in either a fixed amount or a commission-based system.  The amount received is based on the sales or subscriptions that the ads or referrals from the affiliate’s website have generated.<br />
<span id="more-82"></span><br />
The pay-per-action and pay-per-sale methods are generally preferred by merchants.  These methods help to avoid many fraudsters taking advantage of the pay-per-click system.  People who use fraudulent methods can set up sites with forced clicks, pop-ups, adware, spam, false advertising or many other ‘black hat’ (or shady) techniques.</p>
<p>Affiliate marketing is not strictly limited to advertisements on websites.  This type of marketing can also be used in e-mails, blogs, RRS feeds, or in content and niche sites.  It is also used in loyalty sites (this is where a reward system is in place via a cash-back or points back system), comparison sites and shopping directories, as well as other forms.</p>
<p>Affiliate marketing offers an extremely low cost and highly effective method of marketing.  This form of advertising presents little or no risk for either the affiliate or the merchant involved.  The only risk for the merchant is in the pay-per-click method where they may have to pay out to the affiliate each time someone clicks on the ad, regardless of whether a sale is not made or not.  There is no risk involved for the pay-per-action or pay-per-sale method because no money is paid on either side until an actual sale or subscription is completed.</p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The Highly Efficient and Cost Effective Affiliate Marketing Systems</title>
		<link>http://www.wilcoblog.com/2008/11/17/the-highly-efficient-and-cost-effective-affiliate-marketing-systems/</link>
		<comments>http://www.wilcoblog.com/2008/11/17/the-highly-efficient-and-cost-effective-affiliate-marketing-systems/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 18:35:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[commission]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[contextual]]></category>
		<category><![CDATA[income]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[Internet]]></category>
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		<category><![CDATA[order]]></category>
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		<category><![CDATA[Selling]]></category>
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		<guid isPermaLink="false">http://www.wilcoblog.com/?p=74</guid>
		<description><![CDATA[Today’s internet has become a fast and efficient way for many companies to sell and market products.  The ‘affiliated marketing’ systems have been a large part of many on-line companies&#8217; success.  To clarify, ‘affiliated marketing’ is when a product or subscription is offered for sale and traffic is directed to the company’s website [...]]]></description>
			<content:encoded><![CDATA[<p>Today’s internet has become a fast and efficient way for many companies to sell and market products.  The ‘affiliated marketing’ systems have been a large part of many on-line companies&#8217; success.  To clarify, ‘affiliated marketing’ is when a product or subscription is offered for sale and traffic is directed to the company’s website through advertisements or other related websites.  The company then pays the affiliate (the person who has offered the product for sale on their website, or the one doing the advertising) through a pay-per-click system or a pay-per-sale program.</p>
<p>A pay-per-click system gives the affiliate a set amount of money every time a user clicks on the advertisements containing the offer.  A pay-per-sale system gives the affiliate a commission each time an ad posted on the affiliate site generates a sale or subscription.  The pay-per-sale program (also called cost-per-sale) is the more typical form of affiliate marketing used.</p>
<p>Affiliate marketing started four years after the World Wide Web was launched.  This type of marketing was originally popular with well known companies such as CDNOW or Amazon.com.<br />
<span id="more-74"></span><br />
Another well-known user of affiliate marketing is Google’s Adsense, but this is not really considered as true affiliate marketing because the advertisements typically center around the theme of the website on which they are displayed.  It is more commonly known more as contextual advertising. Google does not directly sell a specific product, but generates money from other sources.</p>
<p>Affiliate marketing is considered highly cost-effective.  In effect, it costs neither the advertiser nor the affiliate anything unless an actual sale is made or a subscription is purchased.  It does, however, have the potential of bringing in a very large form of income for the affiliate and the selling company, depending on the amount of traffic the affiliate’s ad draws to it.  The more traffic the ad receives, the larger the chance of a sale being made.  It is, therefore, in the affiliate’s best interest to drive as much traffic as possible to their website in order that the advertisement is seen and acted upon.</p>
<p>The pay-per-click (or cost-per-click) system mentioned above can present a risk to the advertiser.  The merchant has to pay each time someone clicks on the ad and there is no guarantee that a sale will be made.  In contrast, the cost-per-sale (CPS) system has very little (or no risk at all) for both parties since no money is changed hands until an actual sale is made.  It is, therefore, the preferred method of affiliate marketing.</p>
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		<title>Advantages of Affiliate Marketing</title>
		<link>http://www.wilcoblog.com/2008/10/31/advantages-of-affiliate-marketing/</link>
		<comments>http://www.wilcoblog.com/2008/10/31/advantages-of-affiliate-marketing/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 08:34:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://www.wilcoblog.com/?p=60</guid>
		<description><![CDATA[Long before the internet was born, the concept of revenue sharing existed to benefit advertisers and merchants alike.  The internet, though, and the idea of affiliate marketing, has taken it a step further into the world of big business.  Affiliate marketing has become a tried-and-true method of advertising and an efficient sales technique [...]]]></description>
			<content:encoded><![CDATA[<p>Long before the internet was born, the concept of revenue sharing existed to benefit advertisers and merchants alike.  The internet, though, and the idea of affiliate marketing, has taken it a step further into the world of big business.  Affiliate marketing has become a tried-and-true method of advertising and an efficient sales technique for all types of e-commerce.</p>
<p>Affiliate marketing is highly advantageous to on-line merchants because there is very little, or no risk at all, for either the affiliate or the merchant.  What happens with affiliate marketing is that the affiliate earns a type of commission or a fixed dollar amount based on the number of completed sales or subscriptions that the affiliate brings to the merchant.  These sales or subscriptions can be brought about by on-line linking from the affiliate’s website, or through e-mail advertising, blogs, RSS feeds or other types of on-line communications.</p>
<p>About 1% of merchants that use the affiliate marketing system use a cost-per-click remuneration system.  This means that the affiliate earns a fixed amount each time an internet searcher clicks on an advertisement offered on the affiliate’s site or on-line communication.  This method is a little more risky for the merchant as there may be fraudsters that take advantage of the system.  Fraudsters may create ad-ware, send spam (which is a frowned-upon practice of sending unsolicited e-mail advertising), use useless indexing sites, set up adware, or set up sites with forced clicks.  The cost-per-click method sometimes becomes too risky for merchants to use.<br />
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Another advantage to the affiliate marketing based system, is that there is no set-up costs for the merchant.  In other words, it does not cost the merchant anything to place advertising promotions or banners on the affiliate’s sites.  The merchant only has to pay out if a lead or sale is generated from the affiliate website, or a user clicks on the ad with the cost-per-click method.</p>
<p>Merchants also have the advantage of developing and picking ads, banners and incentives based on their own needs and parameters.  They can decide how the ads will look, what needs to be included to secure interest in their business, and can even offer sales and discounts when they choose.  The affiliate simply has to place the ad on their website to link to the merchant.</p>
<p>Affiliate marketing can be a very inexpensive, but highly efficient, form of advertising.  It benefits both parties and offers a risk-free way to grow a business, for both the merchant and the affiliate.</p>
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		<title>The Various Types of Affiliate Marketing</title>
		<link>http://www.wilcoblog.com/2008/10/27/the-various-types-of-affiliate-marketing/</link>
		<comments>http://www.wilcoblog.com/2008/10/27/the-various-types-of-affiliate-marketing/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 08:30:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://www.wilcoblog.com/?p=58</guid>
		<description><![CDATA[Affiliate marketing refers to an on-line revenue share system that involves advertising and selling.  It started back in late 1994 when many e-commerce sites started implementing the system—and found it produced substantial and profitable results for both the affiliate and the merchant.  Currently affiliate marketing is a proven marketing system that has become [...]]]></description>
			<content:encoded><![CDATA[<p>Affiliate marketing refers to an on-line revenue share system that involves advertising and selling.  It started back in late 1994 when many e-commerce sites started implementing the system—and found it produced substantial and profitable results for both the affiliate and the merchant.  Currently affiliate marketing is a proven marketing system that has become a serious player on the e-commerce stage.</p>
<p>With this system, a person who joins an affiliate marketing program partners with an e-commerce merchant (who offers a subscription, various products or services, a shopping site, etc.) and is offered payment through referrals from the affiliate’s website.</p>
<p>The affiliate doesn’t necessarily have to have their own website to market the merchant offers. The affiliate can link to the merchant through e-mails, blogs, RSS fees, etc. and referrals or sales can be generated through the following:<br />
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1)	Pay-per-click systems.  This is basically when the affiliate displays advertisements on their site and is paid by the merchant when a customer or internet user clicks on the ad.</p>
<p>2)	RSS feeds or blogs (or even personal sites can come under this category). Nowadays, blogging in itself is a stead and true form of marketing and promotion. Blogs and affiliate marketing partner well within this form of on-line communication.</p>
<p>3)	Comparison sites and shopping directories.  These are also known as review sites or legitimate advertising sites.  Affiliate links are placed on these sites so consumers can take advantage of the merchant’s offers.</p>
<p>4)	Loyalty sites.  This type of website offers a reward system through a cash-back or points-back system, or could also include charitable donations.</p>
<p>5)	Coupon sites.  These sites draw consumers by offering discount coupons.  They focus primarily on marketing and promotions and so go well with affiliate marketing systems.</p>
<p>6)	E-mail lists.  These encompass legitimate e-mail lists to subscribers of the affiliate’s website and are not considered spam. (Spam is where unsolicited and unwanted advertising e-mails are sent to people.) The merchant&#8217;s offers are promoted directly to the e-mail lists subscribers by the affiliate.</p>
<p>7)	A registration path.  This is when a person registers with a specific site to receive a newsletter or subscription.  Offers from other companies (like the one from the merchant) are represented and advertised on the site as well as those from the affiliate themselves.</p>
<p> <img src='http://www.wilcoblog.com/wp-includes/images/smilies/icon_cool.gif' alt='8)' class='wp-smiley' /> Networks. There are many affiliate marketing networks. Some even function on a multi-tier or multi-level marketing sort of set up.</p>
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		<title>What is Affiliate Marketing?</title>
		<link>http://www.wilcoblog.com/2008/10/24/what-is-affiliate-marketing/</link>
		<comments>http://www.wilcoblog.com/2008/10/24/what-is-affiliate-marketing/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 08:21:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://www.wilcoblog.com/?p=55</guid>
		<description><![CDATA[Have you heard of affiliate marketing but don’t know exactly what it is?  Affiliate marketing is a way of promoting business on-line through affiliate programs and advertising that pay the affiliate (or ad publisher) a type of commission based on the amount of business their website brings the merchant company.
Affiliate marketing is also known [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-56" title="affiliate_marketing" src="http://www.wilcoblog.com/wp-content/uploads/2008/10/affiliate-marketing.png" alt="" width="340" height="299" align="left" />Have you heard of affiliate marketing but don’t know exactly what it is?  Affiliate marketing is a way of promoting business on-line through affiliate programs and advertising that pay the affiliate (or ad publisher) a type of commission based on the amount of business their website brings the merchant company.</p>
<p>Affiliate marketing is also known as a form of revenue-sharing or commission-based advertising. Often, though, the term “affiliate marketing,” is often associated with network marketing or multi-level marketing.  Because of the negative feeling of the multi-level marketing industry, many companies prefer to use the term “performance marketing” instead.</p>
<p>Affiliate marketing can be considered the most cost effective type of marketing out there in today’s e-commerce industry.  It is an incredibly efficient way of doing business. Because of this, many companies (especially those that started in the early days of e-commerce) owe their success to the affiliate marketing system.  Amazon.com is a good example of success within the affiliate marketing industry.  It is now normal for companies who do business on the net to include affiliate marketing in many of their marketing and advertising plans.</p>
<p>Affiliated marketing has three types of compensation plans that are associated with it. The first type is known as cost-per-click (CPC) or cost-per-mil (CPM.) With this method, the affiliate earns money from the merchant on the basis of how many clicks the advertising on his site generates.  He can also earn just by having the advertisement published on his website. Because of click fraud and other questionable tactics, however,  CPC is no longer the most common form of affiliate marketing system used.<br />
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Other ways that companies now use is the cost-per-action (CPA) or cost-per-sale (CPS) method.  The cost-per-action method is based on how much interest the advertising on the affiliate’s website generates that causes the clicker to actually buy something or register at the advertised site.</p>
<p>The cost-per-sale system is based strictly on the amount of sales made from the ad on the affiliate’s website.  In other words, the affiliate is only paid if the clicker actually purchases something.  The advertisement is linked back to the merchant and is tracked by code imbedded within the ad’s html coding.</p>
<p>Although it sounds complicated, the affiliate does not even have to know to create the html coding.  This is typically done on the merchant’s end and the code is supplied to the affiliate.  The affiliate simply puts the code onto his website for it to create the link.  The code can form a box ad, a column advertisement, a banner, or sometimes even come in the form of pop-up ads.</p>
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		<title>10 steps to successful selling on eBay</title>
		<link>http://www.wilcoblog.com/2008/10/04/10-steps-to-successful-selling-on-ebay/</link>
		<comments>http://www.wilcoblog.com/2008/10/04/10-steps-to-successful-selling-on-ebay/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 18:30:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[Invest]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.wilcoblog.com/?p=47</guid>
		<description><![CDATA[So you want to have a successful seller with your own eBay business, do you? Here is simple, ten-step path to eBay enlightenment.
Step 1: Identify your market. Take a moment to sit and watch what sells and what does not from the items you&#8217;re interested in. Any market research data you can collect will be [...]]]></description>
			<content:encoded><![CDATA[<p>So you want to have a successful seller with your own eBay business, do you? Here is simple, ten-step path to eBay enlightenment.</p>
<p>Step 1: Identify your market. Take a moment to sit and watch what sells and what does not from the items you&#8217;re interested in. Any market research data you can collect will be very useful to you later on. They are probably the &#8220;sweet spot&#8221; fairly quickly &#8211; the one or two elements that always sell for a good price.</p>
<p>Step 2: Watch the competition. Before you invest money, see what the other sellers in your category are up to, and what are their strategies. Pay special attention to any shortcomings of their auctions might have, because that is where you can and beat them at their own game.</p>
<p>Step 3: Find a product: Get hold of a supplier for whatever it is, that you want to sell, and see what the best prices you are &#8211; do not shy away from ring round quite a few, to the best offer. If the eBay prices you&#8217;ve seen are higher than the supplier, then you are set.</p>
<p>Step 4: Start small: You do not throw thousands at your idea immediately &#8211; to start slowly, see what works and what doesn &#8216;t And learn as you go. Remember that it is very cheap to try, even the craziest ideas on eBay, and who knows, they might just work!<br />
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Step 5: Test and repeat. Keep trying different strategies until you find something that works, and then not be ashamed to keep doing it over and over again. The chances are that you&#8217;re a good niche.</p>
<p>Step 6: Work out a business plan: A business plan does not need anything formal, just a few pages describing the market you will have the opportunity, spotted, your strategy, strengths and weaknesses of the plan and a short budget. This is more for you than it is for anyone else.</p>
<p>Step 7: Invest and expand: This is the time to throw money at the problem. Buy inventory, and run more time for the company. It set itself the target number of sales per week, increasing it every time.</p>
<p>Step 8: Make it official: Once you have a few thousand dollars of turnover, you should really register yourself as a business. Do not worry, it&#8217;s not expensive or difficult to do &#8211; a lawyer is the best person to help you through the process.</p>
<p>Step 9: Automate: You&#8217;ll probably find that you are writing the same things again and again in Emails or item descriptions. This is the time to adapt to the manual method and turn to automated software, creating opportunities for you, and respond to completed auctions and payments with whatever message you provide.</p>
<p>Step 10: Never give up: Even if he it looks like it &#8217;s all go wrong, do not stop trying until you succeed. If you then you will almost always find that you have a real breakthrough just when things begin to get desperate.</p>
<p>Once in the Swing of things, you might think you should quit your job and up eBay selling part time. But it is not always as easy as that &#8211; there are all sorts of factors that you need to consider.</p>
<p>Go here to find out What that hot to sell on e-Bay &#8211; http://offto.net/glass</p>
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