Archive for February, 2006

Purchasing Websites vs Building Your Own

When you decide that you want to run your own online business, the question will soon come up in your mind about whether you should purchase an established website, or build one from scratch. The answers may surprise you, and in this article I want to go over both strategies in detail.

Building your own website from scratch is a lot of work. You will have to work very hard, and unless you have thousands of dollars up front to get started, you shouldn’t expect to start earning any serious money until after a year has passed. It takes time for a brand new site to build link popularity, traffic, and content. It is necessary for a website to have these things before it can begin to earn money.

When you build a new website, you may find it hard for seasoned webmasters to take your site seriously. I’ve found that some webmasters will even refuse to exchange links with your site if it is brand new and has a zero page rank. You can avoid this to some extent by adding lots of content to your new site.
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Affiliate Marketing

Is it Adsense who’s paying all your bills? If it is, you better start listening, because Adsense isn’t not only Adsense that’s making money!

A good way to get money with site-traffic is affiliate marketing, it’s one of the easiest ways to make money online. Companies like buy.com, amazon.com, and walmart.com all have successful affiliate programs that you can join free.

So what is an affiliate program?

Affiliate programs allow you to sell another company’s service or product and make a commission on every sale or lead. They provide you with links, ad-copy, banners, and sometimes datafeeds of their entire inventory. They also tell you what their best sellers are and give you exclusive coupons to offer your customers.

How do you find an affiliate program?

Three of the biggest “brokers” for these affiliate programs include cj.com, linkshare.com and clickbank.com. It’s easy to apply, get approved, and get started. You don’t have to deal with customers, inventory, shipping, or returns. All you do is refer a customer to the company and they in turn reward you with a referral fee or commission when a sale is made. Many companies also offer residual income opportunities where you will earn month after month. This is common with membership sites such as email autoresponders or dating sites.

How do I choose a program?
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How to get free traffic

Like everyone else who’s making online you want free traffic.. Because traffic is money.. But how can you get free traffic?

The first of all is - offcourse - SEO.. I will talk a lot more about that on my blog, I’m not going to discuss that right now..

Which other ways are there to gain traffic?

1) A very powerfull tip is to find linkpartners in the same niche as your site is.. You link to them, they link to your website.. And, offcourse, there are a lot of “link-collecting” pages who don’t need a link to their site.. In that case it’s a one-way link, even better!

2) Also find forums in the same niche as your site is, register and set the link in your signature.. Then, post good posts! Get some credit at that forum, and most of all: Don’t spam!

3) When you have - in one way or another - unique content just submit press releases. Write a good and informative article about your site and submit it to online & offline newspapers! Yeah, also the “real” papers! Give a call to some local papers, most of the time they’re hungry for every story they can get

4) Let everyone who maybe interesting in your site know that the site exists! Offcourse, without “pushing” to hard.. But just tell it to your friends, print a logo at your bag, print a lot of stickers and distribute them, put your logo at your car etc! It’s an easy way to generate some extra traffic.

5) This one you already know, but I just has to say it again.. Just like everyone.. Good content!! Without good content you may forget the upper four.. This one is just king to get a lot of traffic for free.. !

Car, Press releases, Posts at forums with URL in [], ask to link your site, good content

Adsense tracking

When you’r making (some) money with Google Adsense it’s important to tweak your site’s so they will earn whatever they can.. But before you can decide what kind of tweaks are good for your site, you’ll have to know what visitors are & aren’t doing at your site.

Therefore, use Adsenselogger. It’s a great PHP tool to track your Adsense clicks. You can see exactly who clicked at which add, what time, from which google-block and so on.. Just about everything there is to know about your Adsense clicks!